Sustainable Innovation in the Hospitality Industry: Investigating the Role of diffusion of Innovation, Environmental Pressures, Green Marketing and Resource Commitment

Fatemeh Yavari Gohar; Khalil Hayati

Volume 15, Issue 52 , December 2020, , Pages 27-50

https://doi.org/10.22054/tms.2020.49649.2262

Abstract
  the world and our global community needing change to be more responsive to environmental, social and economic capital. This process not only makes companies more environmentally sensitive, it is also a great opportunity for innovative companies to grow and gain competitive advantage and benefit from ...  Read More